Lane Bryant Redefines Sexy with New #ImNoAngel Campaign
Clothing retailer Lane Bryant is sending a message about beauty and body acceptance to anyone who will listen: ALL women are sexy, no matter what their size. Their new print and online campaign features the hashtag #IMNOANGEL with famous models speaking to the message that a curvy body is sexy. Model Ashley Graham, who has a line of lingerie with Addition ELLE, is one of the more recognizable faces for the campaign who is helping to introduce Lane Bryant’s newest lingerie line, Cacique.
6 curvy models that are the face of plus-size fashion.
In case you need a refresher about Graham, she made Sports Illustrated history this year when an ad featuring the curvy “plus-size” model ran in the issue.
Check out the original campaign video below.
Oh, and about that word “plus-size”? Lane Bryant’s president and CEO, Linda Heasley, tells the Daily News that all of that has been purposely left out of the messages as “it’s about great fashion so we lead with that, not size.”